For the BiBi card assignment I gravitated more towards Quark than InDesign, but neither one seemed to work better than the other. The first frontside attempt is the InDesign version. For this side of the card, InDesign worked rather well, because it allows more of a free hand approach to putting the cards together. Quark on the other hand is much more of a mouse-oriented application. The placement methods in Quark seem much more exact in comparison as the card creation was mostly a “input measurements and bang its there” type of task. This made it ideal for the backside of the card because it is simply a universal template that never really changes card to card. However the frontside is much better off using InDesign because it allows much more creativity while still remaining exact in the placement interface.
After a bit of research I decided that Helvetica was the best font for these cards. It is a common choice for printers to use on these type of mediums, easily scaled, readable, and uniformed. All of the fonts are variations under the Helvetica title.
The one major snag with this project was entirely on my end. Being am engineer the ruler in my desk is a triangle scale, with several units on it. I made the mistake of using the wrong side of the scale for the measurements, so as a result the cards, and everything on them are slightly larger than the actual BiBi card I was mimicking. Unfortunately this error went unnoticed to me until I was to far into the project to restart, so after some math conversion I was able to keep all the elements proportionate to the original, and then when I printed the card, I scaled it down to be as close as possible.
In the end, despite being a heavy Abode user (lightroom, bridge, photoshop, etc) for these types of projects I tend to gravitate to Quark over InDesign. This may be a result of my days working as the Photo Editor for the Hawks’ Herald (RWU’s student newspaper), but it seems more natural.
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