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Brochure

My father and I share a very strong skiing relationship which every winter inundates the living room table much to my mother’s dismay. Whether we are looking at skis, bindings, jackets, or any other paraphernalia they all have one thing in common, brochures. So naturally when asked to create a brochure of my own I immediately thought SKIING! I decided to go with the American ski company K2 because they have a strong youthful style to the company but have been around long enough to matter. The attitude of the company also afforded me several design options.

I wanted my brochure to reflect the feeling of skiing and the equipment showcased in the brochure. The inside fold of the brochure informs the reader briefly about the all mountain skis K2 offers for men and women and has each item and title shown. This same theme appears on the back panel as well. My aim was to be able to show all the skis together so the reader can visually compared and know which ski is which, without creating too much clutter on the page. Each ski had to be edited, titled, and resized in Photoshop individually. It was a tedious process, but I feel the final result was well worth it because each ski is easily readable and the reader can still breathe when looking at the page. This task was one of the major challenges of the project.

The photos in the project were chosen because I felt they showed most of the many different ways people ski, be it in a park or hiking in the backcountry K2 can do it all.

Another visual consideration to the brochure was finding a way to let people know it was a K2 brochure without slapping a logo everywhere. I tried to place some sort of logo on each page, but managed to keep it subtle enough that so that it wasn’t the only thing the reader remembered.

I am very proud that I was able to create a brochure that properly showcases what the company is trying to sell, while not straying to far from the essence of the sport itself.

This project was unique for me because until InDesign, I already had a background with every program this class has used. Because of this I had to change my approach entirely so I could strive to achieve both a good final result and get a good feel for a program that was completely foreign to me. I enjoyed the experience of learning InDesign and always enjoy something when skiing is involved. If I had had more time I might have played around in the program a bit more just to learn about all the different effects and capabilities, but overall I would not edit the final brochure in any way.

Concert Poster

The object for this assignment was using Quark we had to create a concert poster in order to practice both the program and creating something that would be bare essential information while still being informative.

This was a challenge by its self because you had to be able to decipher what people need to know at a glance and where to go to get more information.

For my assignment I choose the band Aerosmith. Being a fan of the band I knew I had to create something that was classic rock looking and edgy while still being modern since they are the longest producing rack band of their era.

My first objective was to find a workable picture of the band and knew because of their normally wild dress I could base the color scheme off of that. The font also had to reflect the band so I used many different ones. Rosewood showed off their old fashioned American rock vibe, while the lower poster used Harrington to play off of their flashy hippy personas and seems to match the purple and cyan backdrop.

Quark was relatively easy to learn, especially having seen it used before while working for the Hawk’s Herald. However, I found the way the layers interacted to be a bit of a pain because the only way to move them around seemed to be to recreate them in the right order.

I am very proud of the way the poster came out because I feel that in properly advertises the band and stays true to their attitude both on and off the stage. These last to assignments I found to be very rewarding because I love working with visual media and music is a strong passion of mine.

However, if I had more time I would take the bands photo back into photoshop and try to clean the white background off of them a little more. They have a strange outline and there are a few random pixels that the magic eraser missed.